Client Builder Sales and Marketing is led by Larry Lewis out of its headquarters in Pittsburgh, Pennsylvania. In addition to Larry, the team consists of Dave Lazear in Pittsburgh, Bernie Heine in New England, Michael Andersen in the Midwest and Tim McKinnon in Western Canada.
Larry Lewis is the founder and president of Client Builder Sales & Marketing (“CBSM”). Over the last two decades, Larry has worked with hundreds of companies of all sizes and scope. His practical, street-smart approach to prospecting and selling has helped hundreds of sales executives, small business owners, and independent professionals increase their sales and profits with more control, greater confidence and less effort.
Larry is the author of “Client Builder Selling” and the creator of the “Client Builder Academy” online sales coaching platform. He is also an entertaining professional speaker who has spoken to hundreds of trade and professional organizations on the topics of selling and sales management. Prior to forming CBSM he was a top sales performer for Lexis-Nexis and Thomson Reuters and a sales manager with several smaller firms. Before pursuing a career in sales he practiced for four years as a trial lawyer.
Larry holds a BS in Marketing from the University of Virginia and a JD from the Duquesne University School of Law. He lives with his two sons just north of Pittsburgh, PA.
Dave Lazear is the Vice President of Client Builder Sales and Marketing and our best testimonial as to how well our program works. Dave first met Larry in 2000 while working as a district sales manager for Sysco Foods in the Pittsburgh region. After implementing our process with his sales team, Dave quickly became a top performer and received several national awards for outstanding performance in a sales management role. Before joining us in 2015, he also served as the Vice President of Sales for two other companies in the Pittsburgh region where he successfully implemented our program.
Dave has an outstanding track record of helping companies increase their overall sales performance and developing sales talent within these organizations. Although he works with companies in almost any industry, he specializes in working with distributors and other companies that sell highly commoditized products where the real differentiator stems from how the organization sells it products and services.
Dave holds a BS in economics from the University of Maryland. He lives with his wife and two daughters outside of Pittburgh, PA.
Bernhard Heine is a business and executive coach and the founder of Professional Business Coaches Inc. (“PBC”), a company dedicated to helping business owners and leaders achieve their vision. Bernie has more than 25 years of experience working collaboratively with business partners in all phases of business management, restructuring and transformation including strategic planning, marketing and sales, organizational design, engineering consulting, project management, coaching and facilitation.
Prior to forming PBC he was the Executive Director for Strategy and Business Development at Textron Inc. where his responsibilities included advising senior leaders, facilitating meetings and training sessions, leading strategic planning initiatives, conducting corporate and business strategy assessments, and screening attractive industry and business growth opportunities. Before joining Textron he also worked for Coca-Cola in Germany implementing new sales and marketing strategies and as a management consultant with the Boston Consulting Group.
Bernie holds a BS in marine engineering from the U. S. Merchant Marine Academy and an MBA from the Harvard Business School. He is fluent in German, and lives with his wife and 2 children outside of Boston, Massachusetts.
Michael is a seasoned business coach and strategist and the founder of Essentia Business Advisors (“Essentia”), a company focused on helping businesses grow revenue and develop entrepreneurial opportunities. Throughout his career, Michael has led projects in the areas of sales force development, sales organizational alignment, brand development, marketing strategy, and CRM implementation. He was an early visionary for mobile sales CRM and is a nationally recognized speaker on the topic of “Organizational Change and CRM Adoption.”
For fifteen years prior to forming Essentia, Michael owned and operated a technology consulting firm which grew to be one of the largest CRM implementers in the world with over 2500 customers in six states. After selling his stake in the company he expanded his range of expertise by working as a consultant to larger corporations including Wells Fargo, Sprint, John Deere, AgReliant, Novartis Pharmaceuticals, Marsh McLennan, General Mills and Brinker International. Since founding Essentia, he has dedicated himself to coaching business owners, company presidents and sales executives in the area of sales and marketing and frequently fills the role of Sales and Marketing Vice President on an interim basis.
Michael has BBA from the University of Iowa and an MBA from Drake University. He also serves as an adjunct professor at Simpson College in Iowa. Michael lives with his wife and two daughters outside of Des Moines, Iowa.
Tim McKinnon is a sales and business coach and the founder of Stride Business Coaching, a strategy development and training company focused on helping businesses overcome their challenges in the areas of business strategy, marketing, sales, customer service and leadership.
Tim’s 30 plus years of experience in business was spent primarily in the distribution side of the consumer electronics industry where he served as a sales manager, branch manager and general manager of several national and international consumer electronics companies located across Canada. Before launching his coaching practice in 2007, Tim started a national PC distribution company and grew it to over 17 million in revenue from 1993 until 2006.
Tim has a DiplT in marketing from the British Columbia Institute of Technology. He lives outside of Vancouver, British Columbia with his wife of 40 years. He is also the proud father of five children and eight grandchildren.