What Makes Us Better Than Our Competition

We’ve worked hard to develop a sales process and a method for delivering sales and marketing training that makes us superior to our competition.  While we may not be as well-known as some of the name-brand sales training companies out there today,  we’re better than our competition in many ways.  Here’s how:

  • Our program is current: Many of the brand-named sales training programs that are currently being offered today were originally developed way back in the 1970s and 1980s.  Back then e-mail didn’t exist, voice mail was rare, and the internet was unheard of.  Cold calling via the telephone or walk-ins were considered the best way to prospect. You need an approach to prospecting and selling that has kept pace with today’s rapidly changing sales environment.
  • We make sales and marketing simple: The Client Builder Selling process simplifies the sales process and puts the control in the seller’s hands.  It gives business owners, independent professionals and salespeople a practical, proven, repeatable process for generating leads and turning those leads into sales.
  • We use systems for selling and lead generation: Successful businesses are built around systems – systems that save time, reduce mistakes and maximize effectiveness.    Yet when it comes to sales and marketing, many companies simply “wing it”.  To be successful, a company must also have a system for marketing and sales.
  • Our systems for selling and lead generation are practical: Client Builder Selling isn’t a conceptual training program concocted in an ivory tower that sounds good in theory but doesn’t work in the real world.  There isn’t a selling situation we haven’t encountered, and our practical, hands-on strategies and tactics have been tried and tested on the street to ensure that they really work the way we say they do.
  • Our sales training draws on the best minds in the business: Our systems for prospecting and selling recognize the realities of doing business in today’s highly competitive, global economy.  In developing our program we drew on the insight and knowledge of some of the best selling minds in the world – people like Neil Rackham, Jeff Thule, Bill Brooks, and the Miller-Heiman organization among others – and we have incorporated the most effective selling strategies and tactics know today.
  • Social MediaWe leverage the latest tools and technology: Let’s face it, the prospecting strategies and tactics that worked just a decade ago are growing increasingly ineffective. The internet has forever changed the way customers buy and being “introduced” is a necessity today, whether that introduction comes from a client, a strategic partner, social media or your marketing programs.  In our training we will show you how to leverage social media, blogs and the internet to improve your prospecting efforts and get more appointments.
  • Our program is thoroughly customizable: Whereas some training organizations encourage you to be somebody you’re not, we show you how to customize our approach to fit your own personal style in the context of what you sell and who you sell to using our unique “learn it, apply it, do it” approach to training.  By the end of our training program you will have developed your own customized, personal selling playbook.
  • We show you how to execute: Most salespeople already have a pretty good idea of “what” they are trying to accomplish in the sales process. The real challenge is a matter of execution.   It’s not just a matter of knowing what to do on a sales call, it’s knowing “how” to do it and becoming comfortable enough with the strategies and tactics to actually “use” them.  Our practical, hands-on approach to training is designed so that you quickly become comfortable putting your newly developed skills into practice.
  • We can deliver long distance training online: Many of today’s sales organizations are decentralized and spread out across the globe.  Outside salespeople work from home and the sales force may only get together once or twice a year.  To implement an effective sales training program, the training must be reinforced, but it is simply too  expensive in terms of time and travel to pull the salespeople out of the field and bring them altogether.  No need to worry.  Using the internet and the latest web conferencing technology we can deliver and reinforce our training online.  Our online experience includes role-playing and real-time questions and answers so that the online training experience is almost as effective as a sales training session conducted “in person.”
  • We practice what we preach – While many sales training organization have salespeople who sell and trainers who teach, our sales trainers do both.  Our greatest strength lies in our ability to “walk our talk” and apply the strategies and techniques taught in the classroom to each participant’s specific selling situation.

Print Friendly

The ClientBuilder Blog

UA-17360830