Duct Tape Marketing Catalyst
A catalyst is defined as something that causes an important event to happen. In marketing terms that important event is the consistent growth of your business and the catalyst is your Coach at Client Builder Sales & Marketing.
In this program you will be guided through a series of eight core marketing lessons, instructed in the essentials of each lesson and given action items and feedback to help you complete each business building step.
Upon completion of the Catalyst program you will have developed the research and strategy necessary to easily complete and document your company’s marketing action plan.
How It Works:
Before your first session you will receive your training materials along with an agenda and action items outlining what you need to do to prepare for your first session.
Over the next four to five months you will participate in eight 90 minute one-on-one coaching sessions with your marketing coach. During each session we will cover a crucial step in how to market your small business and go over the work you have done since your last session. After each session, you should expect to spend 5-6 hours implementing the strategies and tactics discussed in the prior session.
In between each session, your marketing coach will provide unlimited email and telephone support as needed to answer questions pertaining to the development and implementation of your marketing plan.
Session Details:
Session #1: Discovering Your Ideal Target Market – Finding and focusing on a market that values what you have to offer is the essential first marketing step. Defining the ideal client and finding more just like them is the purpose of this session.
Session #2: Creating a Unique Core Message – Most prospects view one business just like another – they think that all accounting firms do the same thing, all electricians do the same thing etc. etc. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients, is the primary focus of this session.
Session #3: Giving Them an Image – It’s All About the Package – One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
Session #4: A Marketing Kit That Speaks To Each Prospect – Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. This inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually.
Sessions 5 – 8: Pick any four of the following eight topics:
Tell Them a Story and Win Them Forever – Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today’s prospect is looking to do business with firms that they can connect with. This session teaches you how to use this powerful marketing tool and extends the value of your marketing kit.
Case Studies and Testimonials – Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. In this session we will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.
Two Step Advertising – Creating a plan for guaranteed results – Most small business waste what little money they put into advertising. It’s not that advertising doesn’t work; it’s that they don’t understand the right way to put it to work. In this session you will discover ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Referral Marketing – Generating a flood of new business without spending a dime – For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referrals in a systematic way and discover some great promotions used by real-world referral generating small businesses.
Public Relations – The most believable form of marketing that exists – Some of your most effective sales will be facilitated by a publication that has good things to say about you or your products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this session you will learn how to tap into this little understood lead generation strategy.
Creating a Content Based Web Presence – Content, concept and offline integration – A web site should be so much more than a static brochure. This session will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Building Traffic and Repeat Visitors – Optimization, list building and local search – Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Overlook this step and you may get left behind.
Extending the Conversation – Blogs, podcasts, RSS, Online PR and Social Media – Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.
Summary of What’s Included:
Coaching: Eight 90-minute one-on-one coaching sessions
Materials:
- Duct Tape Marketing – Best selling book by John Jantsch
- The Ultimate Marketing System from Duct Tape Marketing consisting of 14 workbooks and 4 audio CDs.
- Marketing Plan Pro software powered by Duct Tape Marketing
Support: Unlimited Email Support and “Coach on Call” Telephone Support
Investment: $3,995.00
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