The team at Client Builder Sales and Marketing consists of Larry Lewis, Michael Andersen, and Kelly Hale.
Larry Lewis
Larry Lewis is the founder and president of Client Builder Sales & Marketing (“CBSM”). Over the last two decades, Larry has worked with hundreds of companies of all sizes and scope. His practical, street-smart approach to prospecting and selling has helped hundreds of sales executives, small business owners, and independent professionals increase their sales and profits with more control, greater confidence and less effort.
Larry is the author of “Client Builder Selling” and the creator of the “Client Builder Academy” online sales coaching platform. Over the past ten years, Larry has developed a national clientele of North America’s top financial planners and retirement planning specialists. The growth that his clients have achieved by following his sales process and marketing advise has been nothing short of outstanding. He also recently launched the “Client Builder Playbook” podcast with his friend and collaborator, Brian Quaranta.
Larry holds a BS in Marketing from the University of Virginia and a JD from the Duquesne University School of Law.
Michael Andersen
Michael is the creator of the breakthrough system Culture of Sales Solutions™, that helps company leaders stuck with uninspiring revenue move the needle to generate strong, predictable sales results, by using innovative sales manager training combined with the Client Builder selling strategy.
His groundbreaking book, A Culture of Predictable Sales: One Sales Manager’s Journey (A Novelized How-to Guide for Sales Executives) was released in 2019, outlining the Intentional Sales Management™ system through a combination of story and theory.
Michael has partnered with the executive and sales leadership of hundreds of companies in numerous industries, from Fortune 100 to successful family-run businesses, helping them build their sales departments and transform their go-to-market strategies as well as providing business sales leadership coaching and training, and sales process development.
For fifteen years prior to forming his consulting practice, Michael owned and operated a technology consulting firm which grew to be one of the largest CRM implementers in the world with over 2500 customers in six states. After selling his stake in the company in 2007, Michael has become a go-to resource, providing coaching, consulting, and training to sales managers at businesses as well as private equity firms seeking top-shelf expertise in sales turnaround.
Michael has BBA from the University of Iowa and an MBA from Drake University. He also serves as an adjunct professor at Simpson College in Iowa.
Kelly Hale
Kelly has built her career in the fresh produce industry, leading teams in both established and start-up agricultural companies. Most recently, as the V.P. of Sales, Marketing and Supply Chain at a large international fresh produce grower, she boosted new business by 30% in two years through strategic talent assessment and targeted training. She was also heavily involved in the development of new branding and packaging for this company.
In 2025, Kelly was recognized as one of the top eight “women in produce” by The Packer magazine for the vital role she played in the success of her own organization as well as her contribution to the future of the industry.
Kelly has a BS in Microbiology from the University of Maine and a MS in Food Science from the Pennsylvania State University.
