“Add me to the Client Builder fan club. I have had more than a passing experience with Sandler, though I’m not a President’s Club member. I’ve worked with Sandler franchisees and have been to several trainings over the years going back to the 90′s. So I was pretty familiar with the Sandler methods and materials before I came to the PBCA. I’m still a fan of Sandler but I’m a bigger fan of Client Builder.
Personally I just find Client Builder more approachable than Sandler. To me it’s a little more compatible with selling coaching (more cooperative, less combative), while still retaining the no-nonsense “don’t waste my time or the prospect’s time with a dead-end deal.”
OwnerBusiness Growth Advisors Inc. and GY Enterprises LLC
